Quality Backlinks: 12 Proven Methods to Increase Your Search Engine Rankings

If your company isn't constructing valuable inbound links, it won't rise in the ranks. One of the most important factors in improving your position in search engine results is increasing your visibility (SERPs). It is well known that Google's search algorithm prioritizes sites that are close together, prominent, and relevant. Your search engine rankings are affected by all three of these pillars of SEO. A company's proximity to a searcher isn't always in their control, but they can work to increase their relevance and prominence. According to Google, "information that Google has about a business from across the web, like links, articles, and directories," determines how prominent a business will be. In conclusion, high-quality, white-hat backlinks are essential for the success of any business. White hat backlinks are an indication to Google that your website is credible because they come from other reputable sites. Your website's visibility will increase proportionally to the number of positive votes it receives. White hat backlinks, on the other hand, are acquired in a morally commendable fashion rather than by spamming. If your company isn't constructing valuable inbound links, it won't rise in the ranks. making use of spam methods. Of course, it's easier said than done to get high-quality backlinks.

How to Get Quality Backlinks: 12 Steps (That Really Work)

The right place to be if you want to develop a strategy for acquiring white-hat backlinks If you want to improve your SEO, this post will show you 12 tried-and-true methods for attracting backlinks. OK, so let's start at the beginning.

1. Inquire About Guest Blogging

Finding opportunities to guest blog is an excellent way to acquire high-quality inbound links. By strategically inserting links to your own resources, studies, and more when appropriate, guest blogging can help your business increase its backlink profile organically. Sites appreciate guest blogging because it helps them fill their content calendar with posts they might not have thought of otherwise and requires minimal effort from the guest blogger. Find blogs that cover topics related to your business's offerings and accept guest posts. You should also aim to have your content published on authoritative websites, as this will increase the value of your backlink. Having a higher domain authority increases a page's chances of being found in search engine results pages. To determine a website's trustworthiness, use Moz's free Link Explorer.

2. You should communicate with your business associates.

If you are a partner, preferred vendor, or supplier to a company, request a link to your website. You'll have a better chance of establishing a backlinking relationship with a company if you provide them with a valuable service first. The fact that many organizations already feature a partner page to highlight their collaborations with other companies is further evidence of this trend. It should be a simple request to make and a fast way to get a trustworthy white hat backlink to your site if they aren't already doing so.

3. Gratitude should be expressed where it is due.

Even if your company name is mentioned, you may not always get credit where it's due. You may write a glowing review of a service provider, but they may not link back to your site. Another instance where a successful blog might not provide a backlink is when it references a report published by your company. Since you've already done the work for them both times, they should both link back to your company. If a current client has mentioned your company or product on their website, or if a current client or partner has mentioned you in any capacity on their website, ask them to provide a backlink. It's also good practice to request a backlink from any company that references your research. Create a Google Alert or use a similar service to monitor the web for mentions of your company. Your company's name will be looked for online, and whenever it comes up, you'll get an email.

4. Advertise your goods and services by using well-known names and influential people.

Investigate specific blog categories or industry influencers who would be interested in reviewing your product. If you've identified the appropriate blog audience or influencer to support your brand, you can offer them a freebie in exchange for an honest review. Or, if you have the means, you can pay major opinion leaders for their candid assessments. Then you can request a link back to your product or service from the blog or influencer. In addition, you may offer an affiliate link to a blog or influencer. Affiliates earn a commission each time a potential customer uses their unique referral link to access the vendor's site. Commissions can be earned whether or not the shopper makes a purchase after clicking on an affiliate link. You'll have to put in more work to build these links, but the visitors you attract will be of higher quality. High conversion rates can be expected from this audience because they are prequalified as being interested in your offering.

5. Produce exciting visual material.

Almost 41% of marketers found that unique graphics (such as infographics or illustrations) aided in their efforts. Five hundred and two percent of marketers said that visual content is crucial to their efforts. To what end should marketers prioritize visual content? mainly because it is simple to understand and pass along. Making your content more visually appealing, whether through the use of an infographic or another visual medium, is a simple way to boost your content's virality. Plus, the link back to your site will be of high quality.

6. Make your own research public.

There is a psychological component to understanding when and why people share content. Recent research has shown that nearly all people (94%) take the recipient's needs into account before passing along information. Nearly half of those surveyed in the same study said they share content to educate others about products they find valuable, with the hope of swaying their opinions or prompting them to take some sort of action. Generally speaking, the more useful your content is, the more likely it will be shared. Using your knowledge and original research, you can establish yourself as a reliable resource for content creation and distribution. White hat backlinks are earned whenever your study is mentioned by an outside source like a consumer, blog, or company. As a result, Google will reward you with higher search rankings, which in turn will increase your site's organic search traffic.

7. Create a valuable resource at no cost.

What kind of tech business are you in? One efficient method of constructing high-quality white-hat backlinks is to create a free tool or a stripped-down version of your solution. It can also be a source of leads. To give just two examples, Adobe provides the Adobe Acrobat Reader and the Adobe Photoshop Express as free or "lighter" versions of their respective applications. These provide a taste of what the full version of the tool has to offer and may ultimately persuade users to upgrade to a paid subscription. Similarly, Hubspot's Email Signature Generator has received a lot of attention. Over 5,520 inbound links from 1,168 referring domains show that it has been successful since its release.

8. Put out complete and detailed how-tos.

Ultimate guides are, as their name implies, the most comprehensive reference works on specific subjects. Inviting customers to learn more by using the word "ultimate," which suggests you have the best, most in-depth, up-to-date knowledge on the subject, In theory, following a step-by-step guide is the simplest way to master a new skill. Step-by-step guides strive for simplicity and ease, two qualities valued by consumers. To improve a company's backlink profile, either of these guides should be used. A blogger may quote you in a post about affiliate marketing, for instance, if you've written the ultimate guide to digital marketing.

9. Cite your sources.

While citations may not carry the same weight in a search engine's algorithms as they once did, they still have value. In the vast search ecosystem, local citations help spread the word about your company. These directories receive traffic and provide another avenue for customers to find your business, even though the vast majority of searches are conducted on Google and other popular search engines. Put your company's information on popular review sites like Yelp, Facebook, and Apple Maps first. Finally, expand your search to include specialized directories as well as broader, more general ones. The following 21 online directories are still useful today. There is a direct correlation between the number of directories in which you are listed and the quality of your backlink profile.

10. Take advantage of media coverage.

A public relations strategy can help you become a recognized leader in your field. It's also a surefire method of bolstering your link-building profile. One way to increase the number of incoming links to your site is to have your company publish press releases. It also helps to cement your company's status as the go-to authority in your field. Establishing yourself as an authority in your field requires you to regularly share information of value with your peers. Sharing links to relevant content is a vital part of public relations in the age of social media. Your content's usefulness to readers will determine how many links you receive.

11. Produce a blog post in the form of a roundup or "Ask the Experts" series.

You can improve your content and add information you wouldn't have otherwise known if you just ask other people for their thoughts on the subject. You can help the contributor's backlink profile by including their link in your post. Posts that are compiled or have an "Ask the Experts" format are more likely to be shared. Your contributors will likely share the content with their own networks, thereby increasing the content's exposure. You can get more people involved by asking for short contributions (two or three sentences). Contributions are more likely to be made if they are not overly onerous to fulfill.

12. Go where people have stopped talking to each other.

The user experience is hampered when links don't work. Think about the user who is so desperate for answers that they click on a broken link to your site. This is frustrating for the customer and could result in the loss of that customer. Google has recently updated its search algorithm to place even more emphasis on the quality of the user's experience with a website's pages. Finding pages that have been removed or updated and informing the sites that link to them that you have a suitable replacement is what is meant by "broken link building." While it is true that building broken links requires time and effort, it can be a simple way for sites that prioritize SEO to increase their backlink profile.

Conclusion Thoughts

In order to keep up with Google's ever-changing search algorithm, you may have to put in a lot of time and effort, not to mention make a lot of mistakes. To increase your page's visibility and relevance in search engine results, focus on these areas. One method is through the creation of links, both internally and externally. Many other essential SEO ideas are worth learning as well. It's best to begin by working on increasing your site's backlinks and internal links.